The naming rule
Cursor's guidelines contain one instruction stated plainly enough that there is no room to interpret it: refer to the product as Cursor. Not Cursor AI. Not Cursor Code.
This matters more than it sounds, because both of the wrong forms are extremely common in third-party writing, and both make the author look like someone who learned about the product from other articles rather than from using it. If you are writing a comparison, a tutorial or a job listing, the single-word name is the whole rule.
Picking the right variant
The defaults cover most cases. Horizontal lockup, 2D, and you are done. The reasons to deviate are structural rather than aesthetic.
- Narrow space. Vertical lockup, because a horizontal one scaled to fit a sidebar makes the wordmark illegible.
- The name is already in the text. The cube alone. Repeating the wordmark next to a heading that says Cursor is redundancy, not branding.
- A logo row of many companies. Usually the horizontal lockup, matched to whatever the rest of the row is doing. Consistency across the row beats fidelity to any single brand's preference.
- Something large and presentational. This is what 2.5D is documented for. At small sizes the dimensionality just muddies the shape.
Light and dark are not optional
App icons and avatars ship in both, and the reason is legibility rather than taste. The mark is a cube built from contrasting faces, and a dark-treatment asset dropped onto a dark background loses the geometry that makes it recognisable. If your site has a theme toggle, you need both files.
Where the line is
Using a company's logo to identify that company is ordinary and expected: reviews, comparisons, integration directories, conference slides listing your stack. Using it in a way that suggests endorsement, partnership, or that the company made your thing is a different matter entirely.
The practical test is whether a reasonable reader might conclude Cursor was involved. A logo beside the sentence "works with Cursor" is fine. The same logo in your product's own header is not. When in doubt, the terms of service govern and the brand page is the reference.
Asset taxonomy and naming rule read from cursor.com/brand on 25 September 2026.